Results
Your business could be making $340,778 in incremental revenue by leveraging deep linking through emails.
Email-to-Platform Waterfall
How do we calculate that?
Out of the 5,000,000 emails sent per month, 45,220 clicks are occurring on mobile devices, which could be driving 3,039 annual app installs.
There's also value in app opens from existing users. Deep linked app users would add +10,853 app MAU. That adds up to +130,233 app sessions over the course of a year.
In addition to incremental revenues, easy tap-to-app engagements provide superior user experience, less friction, and the ability to train users on features. As deep linked email becomes more widely adopted, there's a strategic imperative to provide seamless mobile experiences for valued customers.
Learn more about email deep links
The Marketer’s Guide to Email Campaigns That Drive Revenue
More Than 50% of Emails Get Opened on Mobile: Why Email Deep Linking Is More Important Than Ever
Why Email Deep Linking Implementations are Not All Created Equal
